Two days ago it was the fourth anniversary of the death of my mum.

Tonight, four emails within thirty minutes:

Tesco: ’spoil your Mum this Mother’s Day’

Kodak: ‘remember Mother’s Day’

Asda: ‘treat your Mum this Mother’s day’

Ancestry.co.uk: ‘don’t keep mum about our great family history gifts’

One or two is fine but by the fourth one I began feeling a bit annoyed. Is there some central place sending these out? Mother’s Day isn’t until 2nd March, so it seems a bit of a coincidence these all arriving at the same time. Not a pleasant effect.