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Thursday 6 July 2006

Rocketbust: the question the articles never asked about Rocketboom

Andrew Baron, the creator and producer of the videoblog show Rocketboom, and Amanda Congdon its star, have parted company according to reports.

In all the hype that surrounded Rocketboom in its first year online, there was one question that always went unanswered.

Print articles and TV reports were in awe of the show. Breathlessly, they told us how it was produced in an ordinary living room, had a quarter of a million viewers each day and yet cost just $20-$50 to make. Some even suggested that the main expense was photographic light-bulbs.

Andrew, the creator and producer of Rocketboom, was quoted as saying he spent some 8-14 hours making each five-minute episode. Which will be no surprise to anyone who has been involved in the time-consuming business of making television programmes or video.

But, as they predicted a rash of ‘user-generated’ Rocketboom-style programmes coming to a website near you, what none of these ‘anyone can do it’ reports ever asked, was how did the people behind Rocketboom pay the rent and buy food?

It was clear that making Rocketboom was a full-time job. After a year, I began to wonder. Did Rocketboom have a financial backer who had given them start-up cash? Was Andrew a rich-kid who didn’t have to worry about earning a living? Were they all on welfare?

Of course money isn’t everything, but eventually it became clear they did want to earn an income from the show.

As a video blog, Rocketboom has been a spectacular success. A phenomenon and I wholeheartedly congratulate Andrew and Amanda on what they did. But, as a business, it represents a missed opportunity of quite staggering proportions. I read they made about $80,000 from the one ad they had so far.

To be running for eighteen months, with 300,000 viewers per day, five days per week, and make only that, is just mind-boggling. With Google ads you can make $500 a year from a website that only gets 50 visitors a day…

History is littered with the tales of people who had great ideas or creativity, but failed to do what was necessary to turn those into an income. Rocketboom gave away its product under a creative commons licence. Its website and show usually carried no ads. It seems to me that the only valuable asset is the ‘brand’ and Amanda Congdon is a huge part of that.

Now the bubble has burst. Occasionally Rocketboom was brilliant (Amanda dancing in Russia), but often it was a bit too off-the-wall and left us scratching our heads in bemusement. Andrew was an expert on the RSS distribution side of things, with the result that Rocketboom was the first to make it big. It was a novelty and highly popular for that reason. That iconic combination of Amanda and the map… They captured a moment in time and I fear that moment is now over.

If I was Amanda, I would start making a new online show right now while she is so much in the public eye. If I was Andrew, I would sell the Rocketboom show, archives (which don’t have a lot of value because they are so topical) and domain name and split the money with Amanda, while they still have the chance to make some money from this. Otherwise Rocketboom is going to begin a slow fade into history without making either of them rich.

The worst thing would be to get tied up in a legal case for several years, by which time there will be nothing left to carve up. Time is of the essence for both of them…

Filed under: Internet & technology — gary @ 11:17 am
Saturday 1 July 2006

Big Brother: Pete accidentally falls into the pool

Earlier this morning Pete was sitting on the edge of the pool chatting, when he leaned back, overbalanced and fell in. Love the sound as his microphone goes underwater! Pete is great entertainment.

Filed under: Posts that include video, TV & film — gary @ 3:25 am
Thursday 29 June 2006

Tony Blair’s assault on civil liberties

The Independent newspaper has an article (reprinted from Vanity Fair) about the way Tony Blair has eroded civil liberties and freedom in Britain and the scary way in which many people seem compliant and almost resigned to their fate.

Certainly there’s a lack of interest in politics these days. Partly because politicians and the media have managed to make the subject so boring. Sometimes it seems like one group of public schoolboys (the journalists) having a matey jousting match with another group of public schoolboys (the politicians).

Television — the most powerful medium we have, and the one from which most people get their information, has been dumbed down. The awkward programmes — World In Action, This Week, Panorama — have gone or been emasculated. Scare stories about paedophiles, terror threats and health risks are used to distract the public from what the Government is doing in the background.

Tony Blair has created a society where British people work such long hours that many have neither the time nor appetite for serious subjects in the few hours they have to themselves. They seek escapism.

On the subject of ID cards, Neil Tennant of the PetShopBoys is quoted in the article as saying: ‘my specific fear is that we are going to create a society where a policeman stops me on the way to Waitrose’.

Already I see that attitude developing amongst the police. Most recently I noticed it when we went to the Manchester Passion event on Good Friday. We asked a policeman for directions to the street from where the parade was starting off and I happened to mention that I was there to shoot some video. He replied that he had ‘no objection’ to me filming.

I wasn’t asking for his permission to film. This was on a public street at an event that was intended for the public. But, apparently, he felt it was in his power to say ‘yes’ or ‘no’ to me using my camcorder.

Shooting pictures at the Carribean Carnival last year, I was asked by one policeman where I was from.

Instead of assuming that most people are at an event for perfectly innocent reasons, now there always seems to be a suspicion that you are up to something.

I’ve been out on the streets shooting photographs and video for twenty-five years and this is something that never used to happen. It makes me feel uncomfortable. I can see the day coming when they will expect to review your videotape or look at the photos on your memory card.

Quality of life for ordinary law-abiding people is being eroded because there is a one-in-a-million chance that the Police may catch someone who is up to no good.

This is sneaking up on us. We are being ‘groomed’ ready for a society where we will be tracked and logged twenty-four hours a day and any variation from the home-to-work-to-supermarket-to-home routine will prompt questions and a request to prove who we are, what we are doing and why.

Like Neil Tennant I’ll consider leaving Britain if ID cards are introduced.

PS. I can’t believe I’m quoting one of the Pet Shop Boys. How gay is that? ;-)

Filed under: Politics — gary @ 3:46 am
Thursday 22 June 2006

Bunnies that say what many of us are thinking

Two rabbits review some of the world’s best-known vloggers.

Filed under: Video-making, Internet & technology — gary @ 4:10 pm

Advertising watchdog investigates Big Brother’s golden ticket draw

The Advertising Standards Authority is to investigate the Big Brother golden ticket draw amid claims it was a fix, says The Guardian.

According to The Mail On Sunday:

‘It also emerged the clothes and cups used in the task The State of Susie, which have her face plastered on them, were made before all the golden tickets had been found.

The firm hired to make the items has admitted it knew all about Susie before Friday’s night’s live draw.’

Meanwhile, see photos of Sezer and Grace disgracing themselves on a night out. Sezer appears to be wearing his eviction outfit still and Grace seems to have forgotten something…

Filed under: TV & film — gary @ 2:37 pm

Cats that look like Hitler

A blog dedicated to images of cats that look like Hitler.

Filed under: Fun — gary @ 1:26 pm
Tuesday 16 May 2006

Bargain Hunters: baps

Bargain Hunters: baps

UPDATE (October 2008): this video has ‘retired’ into the archives. I’ve left the production notes below.

Bargain Hunters is our reality shopping programme. Can we get some good last-minute deals at the local grocery stores? It’s a race against the clock!

This one was filmed at Easter but I only just got it edited. I think it turned out great — especially considering we had a few issues.

Five minutes into filming it started to rain (April was just SO wet here). Rain has to be extremely heavy to show up much on screen, but even light drizzle isn’t too good for the camcorder. Then my voice recorder seemed to stop working, so we abandoned one thing we had planned (it turned out later I had hit a ‘helpful’ switch which prevents recording and which I’d forgotten was there).

As usual, here are my thoughts on this episode and some of the ideas behind it…

I’m going to scream if I see another lazy PR person, estate agent or journalist refer to ‘vibrant Manchester city centre‘. It’s become a cliche and we need an organised campaign to take the piss out of the unimaginative people who do it. Even churches and the Arndale Centre (with its tacky new catchphrase ‘come together’) are ‘vibrant’ supposedly.

Big Brother starts here this coming Thursday. It was, of course, Big Brother contestant Michelle who famously offered Stuart the chance to squeeze her ‘baps’. As usual I expect to watch the start of the 13 weeks, get bored and stop tuning in, and then return for the last few days to see how it ends.

One of the things I love about editing video is the way all the different elements — picture, live sound and music — sometimes combine to create something unexpected. As I filmed Chris in the lift, in the background there was the sound of a rather emotional woman talking in a loud voice. During editing, when I added the music, I found it became almost like some weird operatic version of our regular theme music. Bizarre.

Chris makes me laugh an awful lot, with his enthusiasm and that slightly-eccentric British thing he has going on. Like a Kenneth Williams or Frankie Howerd, he can make the most innocent remark sound suggestive.

Memo to self: remember not to film broccoli or salad in front of a green screen.

Filed under: Fun, Shopping, Food & cookery, Manchester — gary @ 3:51 pm
Saturday 13 May 2006

Manchester Passion — Hollywood style

On YouTube.

Filed under: Fun — gary @ 1:57 pm

Meet the trained Police rats

Police in Columbia are training rats to sniff out landmines.

Lola the rat has a ninety percent success rate in locating explosive material in her training maze. Soon she will be working out in the field (literally).

Police say rats are much smarter than dogs and can be trained in half the time (three months instead of six). Rats are light enough to stand on a landmine without setting it off, unlike dogs and people.

The original news story is no longer available at Reuters. But another account can found at The Telegraph and this also describes how rats are being used to detect tuberculosis in human saliva samples.

Filed under: Crime, Environment — gary @ 7:53 am
Wednesday 3 May 2006

The BBC, public participation and ‘user generated’ content

How serious is the BBC about public participation and user-generated content? Not very serious, I would say…

The BBC has always looked on the public as material to be used in its programmes and now it looks on photographs and videos that come from that public as material to be used in its programmes. So not much change…

The old joke is that the official BBC tie has small checks (cheques). But, for many people these days, the BBC means no cheques…

My experience, as a former magazine writer/photographer and now web developer, is that the Corporation is always on the look out for free content. I’m tired of producers and researchers asking to use my photographs for free. There’s never any money. With a remit to encourage creativity and promote culture in Britain, the BBC is the last organisation that should be doing this.

Then there’s the raw deal that independent TV production companies have experienced over the years… If this is the BBC’s attitude to fellow professionals, then pardon me for being just a little bit cynical about the Beeb’s enthusiasm for material from the public.

READ THE SMALL PRINT

Before you supply any photos or videos, as a member of the public, read the terms. You’re giving the BBC:

‘a royalty-free, non-exclusive licence to publish and otherwise use the material in any way that we want, and in any media worldwide. This may include the transmission of the material by our overseas partners’

In the case of video, it says they may not even be able to credit you. Wonderful — no payment and not even a name-check either. Isn’t there some European law that entitles everyone to be identified as the author of his or her work?

I hope the public will wake up to this soon. I believe that the companies that deal unfairly now will pay later once people get over the novelty of seeing their video on screen and realise that they have been ‘used’.

It really pays to keep people happy these days. The video blogger or photographer who has a good experience of providing footage to a company, may continue to do so for years to come. But leave someone with a bad taste in their mouth and there will be no more material from that source in the future.

Guess which of these is the best business model?

UPDATE: LoadedPun has the story of a video blogger who helped CNN make a report for TV but then was told he would have to pay $1000 if he wanted to include the final video on his blog. In fact, so far, he hasn’t even been able to see the report!

Maybe this guy will think twice before getting involved with CNN again? Piss off enough videobloggers, who then tell everyone else, and soon no one will want to work with CNN. It seems that yet another big media company hasn’t quite woken up to the way things are changing?

Filed under: Video-making, The media, Internet & technology, Manchester, TV & film — gary @ 9:21 pm
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